Navigating Entrepreneurship

The entrepreneurship book I wish someone had handed me at the beginning.

I began selling snacks in Grade 3, later tried eight businesses that failed and eventually realised that starting a business is not the same as knowing how to run one. This book turns that journey into practical guidance for the founder building now.

Inside the book, you will work through the Business Model Canvas, co-founders and mentors, team building, sales and marketing systems, selling, relationships, investor readiness and the decisions involved in scaling.

Choose the format that suits you. Choose the format that suits you, or request a quote for a bulk order.

Inside the book

• My own story, from childhood hustles to entrepreneurial roots.
• The Business Model Canvas & the Lean Startup Model.
• Finding co-founders, mentors and teams.
• Building systems for sales & marketing.
• How to sell over the phone, email & in person.
• Building relationships over coffee.
• What investors look for, and what, when, why and how to scale.

Who it is for

• Anyone thinking about starting a business but unsure where to begin.
• Founders in the messy middle, past the launch but not yet stable.
• Entrepreneurs navigating funding, partnerships, procurement and market realities that generic business books often overlook.
• Anyone who has failed at a business before and wants to understand why, honestly.